No matter what type of business you have, Marketing is Key!
There are so many resources now for marketing; including local TV spots, social media, print materials, word of mouth, and so much more! We highly recommend taking advantage of a variety of different marketing techniques.
Don’t put all your eggs in one basket!
However, make sure that you are smart about choosing the best marketing opportunity for you so you are not wasting your marketing dollars.
It is important to track your results!
You may be thinking, for example, that a TV commercial is your best opportunity for marketing… I mean, everyone watches TV right?! But, Tv is expensive and not everyone watches the same shows, or even commercials anymore. You may find that you do a commercial and it ends up bringing in less new members than the $5 ad you ran in the local newspaper.
Just because something seems flashy, it doesn’t make it the better option.
In fact, if I could offer you one tip it would be to start with what is in front of you, social media! Social media has opened so many opportunities to get in front of customers that were not available before.
It has always been well known that word of mouth is the best way to attract customers, but word of mouth is limited to the members you already have. Through the magic of social media, you can offer an opportunity for word of mouth praise and reviews to reach 1000’s of people you may not have before and it costs very little.
Most social media advertising is going to be completely free, if you are maintaining it yourself, or very affordable to hire someone to help maintain your presence there. You can also boost posts or run ads for just a few dollars to reach even more.
Don’t be afraid to let people know about your gym.
Share with them more than just current rates and specials. Give them a look behind the scenes of your gym. Let them get to know your staff. Share ideas and start collaborating with others to truly expand your network and reach an abundance of potential new members!
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More of a blog person?… THAT’S OK! We keep our INCITE TAX BLOG full of all of the same amazing content that you would find on our YouTube Channel, including John’s special guest interviews, such as the one with the founder of the Profit First System, Mike Michalowicz!
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